Hi, I'm Sheeta, a marketer, founder, and all-around startup problem solver. I love finding solutions to chaos in the most creative ways possible, so of course I'm a growth marketer for startups.
I call myself a startup marketer, not just a marketer, because the two are different jobs. A startup marketer wears every hat, moves between strategy and execution in the same afternoon, and keeps one eye on the big picture: what actually needs to happen for the business to grow. I'm the "marketing swiss army knife," adapting to fast-paced environments while running multiple projects at once.
I've spent my career helping tech startups grow, from Pre-Seed to Series C, across fintech SaaS, healthcare SaaS, wearables, and other B2B companies. I think in efficiency and impact. I know what it means to stretch a dollar and pull the most out of every channel, campaign, and hour. When budgets are tight, prioritization becomes the real skill, and that's where I do my best work. I love partnering with founders and leadership to turn company goals into a marketing strategy, then build the playbook that makes it happen. I don't wait for a playbook to exist. I create it.
But I don't just market products. I build them too. I'm the founder and creator of Cercle, an iOS app that takes the guessing game out of friendship. Cercle lets your closest friends share how they're really doing, so you never have to wonder. We check social media more than we check in on each other, and that needs to change.
I'm always excited to learn new industries, test fresh ideas, and help cool companies grow. Outside of work, I mentor high school and college students breaking into marketing and tech.
A few highlights: my content landed in a McDonald's social campaign, I've been quoted in Business Insider, I joined The Marketing Millennials podcast, and I built and launched Cercle from the ground up.
Got a cool project, want to try Cercle, or just want to talk dogs? Let's connect.